#1 B2G(Business To Government) Industry Is Recession Proof
Simply put, the B2G(Business To Government) Industry is recession proof. Regardless of market conditions or even a global pandemic like the Coronavirus, Governments around the world keep on spending for their needs.
This is why it makes a lot of sense to invest your time into setting up a team or a Business Unit in your company that focuses solely on selling your products and services to the Government.
#2 Government e-Marketplace(GeM) Has Reduced Procurement Time In Half
Before the days of GeM, it would, at times, take MONTHS for a procurement to take place. The physical process of files moving from desk to desk in an office is what usually causes delays, and has been eliminated to a large extent through Government e-Marketplace.
Too often, for those who have little or no experience of this Industry, the idea of marketing their products or services to the Government seems extremely daunting. Government e-Marketplace(GeM) has cut down the paperwork for Government buyers drastically, and made the entire process.
#3 HUGE Number Of Potential Government Clients
Let me illustrate through an example.
Our company, Kshemin Technologies does complete R&D and designing of proprietary life saving solutions, and a major market for us is the Security Forces market in India.
We have SO many potential clients in the country that, even if we wanted to, we could not provide our products and services to all of them. The list of potential clients includes:
- Armed Forces, which have over 1.4 million personnel divided into multiple sub-organizations, each a potential client.
- 29 States and 7 Union Territories, each having their own Police, and multiple sub-organizations, each of which is a potential client.
- Central Armed Police Forces.
The list is endless.
#4 High Spending Capacity Of Government
Government has deep pockets and spends heavily on the items they require. We routinely see procurements ranging from Rs 5000 to Rs 1 Crore and more happening on GeM(Government e-Marketplace).
Who Can List Their Products/Services On Government e-Marketplace(GeM)?
Any registered company or proprietor can list their products and services on GeM.
Conclusion
I strongly urge you to think about marketing your products and services to the Government. Government e-Marketplace(GeM) is the perfect place for you to start.
Author:
Col.(Retd) Sanjay Pande(Managing Director, Kshemin Global)
Combat veteran, spent 25 years in the Indian Army. Post retirement, founded Kshemin in 2012. Kshemin Technologies develops products for ‘Frontline Combat Casualty Management’ and Kshemin Global helps clients sell their products and services to the Government.
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