by Sanjay Pande | Apr 11, 2020 | Government e-Marketplace(GeM)
Here’s the golden rule of marketing- and it is applicable to increasing your sales on GeM(Government e-Marketplace). Just because you have a product, does not mean people will buy it. You have to let them KNOW that you exist and over time, convince them that no one...
by Sanjay Pande | Apr 11, 2020 | Government e-Marketplace(GeM)
Simply put, the entire procurement processes laid down in the General Financial Rules have been converted into a software format and deployed on Government e-Marketplace(GeM). For those of you who have experience marketing your products and services to Government...
by Sanjay Pande | Apr 11, 2020 | Government e-Marketplace(GeM)
As a part of your overall brand strategy for selling products online, doing a comparison of traditional e-commerce websites such as Amazon with Government e-Marketplace(GeM) makes a lot of sense. With this article, I’ll list out the top 3 differences between GeM and...
by Sanjay Pande | Apr 11, 2020 | Government e-Marketplace(GeM)
Government e-Marketplace(GeM) classifies sellers as either OEM or Resellers. OEM means ‘Original Equipment Manufacturer’, which, as the name suggests, refers to the manufacturer of a product. A ‘Reseller’ is a dealer or distributor who buys the product from an OEM and...
by Sanjay Pande | Apr 11, 2020 | Government e-Marketplace(GeM)
#1 B2G(Business To Government) Industry Is Recession Proof Simply put, the B2G(Business To Government) Industry is recession proof. Regardless of market conditions or even a global pandemic like the Coronavirus, Governments around the world keep on spending for their...
by Sanjay Pande | Apr 11, 2020 | Government e-Marketplace(GeM)
I have been working in the Business To Government(B2G) Industry for the last 13 years, and probably, the best innovation with respect to Government procurement practices is the Government e-Marketplace or GeM. GeM or Government e-Marketplace is an online portal...
