Government e-Marketplace(GeM) classifies sellers as either OEM or Resellers. OEM means ‘Original Equipment Manufacturer’, which, as the name suggests, refers to the manufacturer of a product. A ‘Reseller’ is a dealer or distributor who buys the product from an OEM and sells it at a higher price.
This classification was likely done to separate the OEM’s and Resellers on Government e-Marketplace in order to bring in higher transparency on prices. Obviously, the price quoted by an OEM will be lower on Government e-Marketplace(GeM) than the price for the same product quoted by a reseller.
Since Government buying is all about choosing the lowest bidder(L1), this makes the process much more easier for the buyer.
How Do You Register As An OEM/Reseller On Government e-Marketplace(GeM)?
While registering on Government e-Marketplace, if you are a Reseller, the process is relatively short.
For OEMs, the GeM registration is a bit longer, and they require documentary proof of brand ownership, proof of manufacturing, etc.
However, the big advantage of being registered as an OEM on Government e-Marketplace is that you get access to an OEM Panel for the categories in which you have been awarded OEM status. An OEM Panel forms a big part of our overall strategy for our clients with whom we work on Government e-Marketplace(GeM), but more on that in another post.
Suffice it to say, being registered as an OEM on GEM is something you should be very happy about.
Author:
Col.(Retd) Sanjay Pande(Managing Director, Kshemin Global)
Combat veteran, spent 25 years in the Indian Army. Post retirement, founded Kshemin in 2012. Kshemin Technologies develops products for ‘Frontline Combat Casualty Management’ and Kshemin Global helps clients sell their products and services to the Government.
You can connect with Col. Pande through:
www.kshemin.com www.colsanjaypande.com
Twitter- @ColSanjayPande
Facebook- Sanjay Pande
LinkedIn- Sanjay Pande
Instagram- ColSanjayPande, dotontarget, cook_indian_food_with_me