MNCs, FOR FOUNDERS & CEOs
For MNC Boards wanting to do business with Government of India and for Founders and CEOs not able to or do enough
IF “YOU” ARE THE DECISION MAKER, THIS PAGE IS FOR YOU
IF “YOU” ARE THE DECISION MAKER, THIS PAGE IS FOR YOU
FOR FOUNDERs, CEOs and MNCs “TRUST” IS THE SURE SHOT WAY TO DOOM. KSHEMIN GLOBALS SUCCESS LIES IN “YOUR” SUCCESS
I Saw Cost To MNCs Entering India
Same story. Every time. Indian Directors appointed. Offices opened. Overheads, salaries, hospitality — all approved. Promises of sales — always next quarter. Meanwhile, employees build premium CVs on MNC letterheads, enjoy the lifestyle, and plan their next move. Two years later — resignation letters. Another MNC gets the same people. Same result. The market never got a chance. The money never came back.
Average Cost I Saw MNCs Bearing to Set Up Office In India
Year One — $250,000. Year Two — $300,000. Year Three — $400,000. Total — nearly a million dollars. For what? Promises. No sales. No market position. No assets built.
The same result costs $300,000 to $400,000 — done correctly. Right people. Right structure. Simultaneous business development. From Day One. The difference is not money. It is knowledge.
The market did not fail MNCs. They arrived without a map
Wrong people. Faulty job descriptions. One over-trusted nominated person with no real expertise. False promises. Impossible timelines. Trial and error with public money. Overheads piling up. No sales for two full years minimum. And when the third year closes with nothing — the team quits, the office shuts, and the market remains untouched.
The Founder Who Built The Product But Not The Market Path
You built something remarkable. The government needs exactly what you make. You registered on GeM. You waited. Nothing arrived. Because registration is not presence. The budget was decided last October. The specification was written for someone else. The procurement officer you need to reach has never heard your name.
You were not failing. You simply had no map.
The Government Market Does Not Care How Old Your Startup Is
No prior experience required. No turnover threshold. No Earnest Money Deposit. DPIIT recognition removes every barrier the old rules created. GeM Startup Runway gives you direct access to 50,000 government buyers. The founder who knows this enters a recession-proof, payment-guaranteed market that no funding winter can touch. The founder who does not — keeps pitching VCs.
The door was open. Nobody told you.
One Crore Spent On The Wrong Things. Zero Spent On The Right One.
Founders spend on product development, brand design, retail channels, and digital marketing. Not one rupee on understanding how the government buys. Yet the government market is larger, more stable, and more payment-secure than every channel they funded. The budget calendar, the specification, the officer ecosystem — unknown. The opportunity — untouched. The irony — the government was always the largest potential customer.
It just needed one conversation.
Your Government Business Team Has Been Presenting Pipelines. Not Building One.
Every quarterly review — promising pipeline. Every board meeting — next quarter looks strong. Meanwhile no specification filed, no budget planted, no officer approached correctly. The pipeline exists only in the deck. You believed it because nobody told you what a real government pipeline looks like. Someone in your organisation knew. They said nothing.
The question is — how long ago did you stop asking the right questions?
The Dealer Your Team Appointed Is Building His Market Position. Not Yours.
Your government business team appointed a dealer. Called it a strategic partnership. Every commission paid since has built the dealer’s relationship with procurement officers — not yours. The day he moves to your competitor, your entire government market position moves with him. Because there is no position. There are transactions. You signed off on every budget that funded this.
The audit of that decision starts with you.
The Dealer Your Team Appointed Is Building His Market Position. Not Yours.
Your government business team appointed a dealer. Called it a strategic partnership. Every commission paid since has built the dealer’s relationship with procurement officers — not yours. The day he moves to your competitor, your entire government market position moves with him. Because there is no position. There are transactions. You signed off on every budget that funded this.
The audit of that decision starts with you.
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100% CONFIDENTIALITY ASSURED. A WORD GIVEN BY A MILITARY MAN
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