Indian Directors appointed, offices opened, overheads approved — the same story every time. Employees build premium CVs, enjoy the lifestyle, then resign. Two years later, another MNC repeats it. The market never got a chance; the money never came back

Year One $250,000, Year Two $300,000, Year Three $400,000 — nearly a million dollars for promises, not sales. The same result, done correctly, costs $300,000 to $400,000. The difference was never the money. It was always the knowledge.

You registered on GeM and waited. Nothing arrived, because registration is not presence. The budget was decided last October, the specification written for someone else, and the officer you need has never heard your name. You were never failing, unmapped.

No prior experience, no turnover threshold, no EMD — DPIIT recognition removes every old barrier, and GeM Startup Runway opens direct access to 50,000 government buyers. This market is recession-proof and payment-guaranteed. The door was open. Nobody told you.

Every quarterly review promises a strong pipeline; every board meeting says next quarter. No specification filed, no budget planted, no officer approached correctly. The pipeline exists only in the deck. Someone in your organisation knew. They said nothing.

Every commission paid has built the dealer’s relationship with procurement officers, not yours. The day he moves to a competitor, your market position moves with him — there was never a position, only transactions. You signed off on every rupee.